It was featured on page 8 of the Friday, September 10th edition as a promotional/unique initiative "revitalized by unexpected needs."

Not only did it revive the traditional Japanese workwear, the "ho-apron,"

By incorporating illustrations and logos,

Demand for use and gifts is also growing, increasing "unanticipated needs."

There will also be an event in New York this fall.

(Person in charge: Iwanaga)