Collaboration Fabric No. 2 Artist MAEKAKE by Yeaaah! Studio "Kitsune"

MAEKAKE has adopted Kitsune, designed by French artist Stephane Cassier of Yeaaah! Studio, who is known for his playful designs inspired by Japanese pop culture.

? [Comment from the artist]

I've always loved masks!

As a child, I watched many American superhero animes such as Batman and Spiderman, as well as special effects series such as Choju Sentai Liveman, Chojin Sentai Jetman, and Sekai Ninja Senki Jiraiya, so heroes wearing masks had a big impact on me.

Also, in my favorite manga, Dr. Slump, there is a character called Nejishiki-kun who always wears a fox mask. One day, another character takes off Nejishiki-kun's mask and finds out that his face is exactly the same as the mask. It was a very funny gag.

In 2017, I wanted to create a design related to wrestling, and was inspired by the illustrations in the Tiger Mask series to create a fake hero called "Great Kitsune." He is a wrestler who wears a fox mask and has a daughter, Ina Kitsune (named after the goddess of Inari), who also wears the same mask.

In December 2022 , Japanese mask maker HIROMITSU created an actual wooden Great Fox mask based on my illustration. It was a truly wonderful gift!

I'm very happy that this character has now been incorporated into a traditional item like an apron!

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[What is an apron?]

Aprons are traditional work wear that have been used since the Edo period.
It tightens the hip bones and protects the body.
Our aprons: Woven on a 100-year-old Toyota shuttle loom.

Material: 100% cotton
Size: 67 cm x 47 cm (including fringe) / 260 cm (fits waist sizes up to 95 cm)

[Care instructions]

• Do not use bleach or fabric softener.
• - Do not tumble dry.
• Do not wash with hot water.
• Please wash separately from white clothes as the dye may transfer to other fabrics. Due to the nature of the fabric, it may shrink slightly after washing.